CORPORATE ADVISORY / DUBAI & THE GCC
Corporate Edits.
Commercial thinking. Practical direction.
Founder experience.
Independent consulting for hospitality groups, event organisers, destination owners and government entities. Work directly with Elham Al Arif to turn business priorities into an actionable plan.
01 / HOSPITALITY & F&B
A clearer
commercial plan.
For restaurant groups, multi-site operators and hospitality leadership teams.
Hospitality Commercial Review
Review selected brands and outlets, identify activation and partnership opportunities, and set practical commercial and marketing priorities.
- Leadership discovery and agreed business-data review
- Selected site and customer-journey observations
- Prioritised opportunities across activations, partnerships and launches
- Leadership workshop and a 90-day action plan
Follow-on advisory can support implementation decisions and progress reviews. Scope reflects brand count, site visits and the support required.
Discuss a hospitality brief02 / EVENTS & DESTINATIONS
Give the event
a stronger plan.
For government entities, destination owners, event organisers and delivery agencies.
Event Commercial & Experience Review
Independent advice on the concept, commercial model, F&B mix, vendor approach and visitor experience for an upcoming or established event.
- Concept, audience and commercial-model review
- F&B, vendor and partnership strategy
- Visitor-journey and delivery-priority review
- Action plan and leadership working session
Available for a defined advisory workstream alongside your appointed team. Production, supplier contracting, permits and on-site delivery are scoped separately.
Discuss an event brief03 / SELECTED FOUNDER EXPERIENCE
Experience
behind the advice.
Hospitality commercial growth
Previous consulting experience includes advising the CEO of a hospitality group across five brands and 12 outlets, spanning commercial growth and activation work.
Miami Vibes
Founded and led the events business, with responsibilities spanning concept, budgets, marketing, production, suppliers, partnerships and on-site delivery.
Selected event experience includes Dubai Mall, Mamsha Al Saadiyat, City Walk, Louvre Abu Dhabi, Yas Island and Al Ain.
This is selected experience from Elham’s career, including work undertaken before The Business Edit. Named locations do not imply endorsement.
YOUR NEXT STEP
Start with your brief.
For organisations with 10+ employees, multi-brand businesses and complex projects. Corporate engagements are scoped and quoted individually, based on objectives, locations, stakeholders and delivery requirements.
Share your organisation, the brands or event involved, your main challenge and intended timeframe. Elham will respond with the next step and a tailored scope.
Email your corporate briefinfo@elhamalarif.com