THEBusiness EditBY ELHAM

Find what’s holding
your revenue back.

I’ve helped clients double or triple their revenue within a quarter.

Elham Al Arif, business consultant and founder of The Business Edit

EXPERTISE ACROSS

GCC Market · F&B · E-commerce & retail · Event companies · Home design

FOR ORGANISATIONS & GROUPS

Corporate Edits

Hospitality and events advisory, shaped around your business and your brief.

THE BUSINESS EDIT
CORPORATE ADVISORY

Corporate Edits

Bespoke consulting for organisations with 10+ employees, multi-brand businesses and complex projects. Corporate engagements are scoped and quoted individually.

HospitalityCommercial reviews, activation opportunities and practical growth plans for F&B and hospitality groups.ExploreEventsEvent-commercial planning, F&B strategy and visitor experience for organisers, destinations and government entities.Explore

Discuss a corporate brief

BEFORE YOU BOOK

Have a question?

Ask us before you book. Keep it brief, and we’ll reply by email.

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CONSULTING WITH ELHAM

For New Businesses

What are you planning to launch?

CONSULTING WITH ELHAM

For Existing Businesses

Choose what you need help with.

CONSULTING WITH ELHAM

Home Design Advice

Plan your space with confidence.

CONSULTING WITH ELHAM

For Event Companies

Practical advice for your next event.

EXPERIENCE / PERSPECTIVE

Meet Elham.

Elham Al Arif

02 / ABOUT ELHAM

I’m Elham Al Arif, an Emirati entrepreneur and consultant based in Dubai, with over a decade of experience in marketing, brand strategy and business operations.

I founded Miami Vibes Food Festival, with experience that included a 10-year contract. Alongside my work leading Marketing & Strategic Growth at Food District, this gave me hands-on experience in brand launches, cost reviews, supplier negotiations, customer experience and commercial growth.

I also founded ELALI, my modestwear brand. My consulting work brings together business strategy, e-commerce and a strong eye for design. My studies in architecture also inform the way I approach home layouts, interiors and planning decisions.

With The Business Edit, you work directly with me to understand the problem, review your options and decide where your time and money will make the most sense.

CONSULTATIONS IN ENGLISH, ARABIC & FARSI

Meet me on Instagram

Start with a consultation.
AED 1,500 · 45 minutes

INTRODUCTORY CONSULTATION

Your next step.

AED 1,500

45 minutes · One-to-one with Elham

Consultations available from 1 November 2026 · Dubai time

Choose your time, then share your main question and any relevant website, business information, event brief or home plans.

Book your consultation

Payment is arranged separately by email after booking. Your consultation is confirmed once payment is completed. The introductory fee covers the session; further work is quoted separately.

What is included and how payment works

The fee covers one introductory session focused on your main challenge. Full audits, site visits and project support are quoted separately. Monthly advisory has a fixed fee based on the agreed scope.

Payment instructions are emailed manually after booking. Your consultation is confirmed once payment is completed.